Mermaids, Yetis
& Media monitoring?
A fun and challenging project to work on with motionstory animation studio. We were asked to create a series of explainer videos depicting Meltwater’s suite of services in an unconventional manner. Demonstrating how media monitoring, crisis management and influencer management can be made easy with Meltwater.
Art Direction, Illustration and Storyboarding: Tricia Low
Animation and Music: motionstory
You need the right hook, to attract your audience’s attention.
Influencers (mermaids) aren’t just sitting around waiting to bite.
It’s all about knowing the right places to look, monitoring behaviours and making informed decisions.
So that even the most intimidating of beasts, could turn out to be your perfect brand guardian and stomp out PR fires when you need it the most.
Watch a sample VO and VFX clip