The brand challenge
Background screening brands are all talking about themselves, using same language and making the same claims. Our clients’ key differentiators of speed and precision won’t help them stand out against their competitors.
The solve
Bring a new attitude and confidence to the market, one that gives our client a compelling point of view that separates them from the competition, and more importantly, a reason to lean in and listen to HireRight.
The visual narrative
Bold typography that breathes confidence into our audience. Breaking the monotony of stale, corporate stock photography, i introduce warm tones, bold reds and tight framing of people in motion and inanimate objects.
Playing on an all-too-familiar feeling.
With AI impersonations and job seeker scams on the rise, committing a new employee to the team could feel like a nightmare, a struggle bus, or bad day that you brought upon yourself.
HireRight gives you a quiet confidence that you can trust, that your new teammate is a win for the business, with accurate background screening.
Unexpected visuals on LinkedIn organic
Not all scams are about a suspicious man in a hoodie and such fear-mongering visuals might work against your brand voice. So we bring your groceries and obsession with your health data to the spotlight and into the lives of our HR audience.
From Brand to Demand Generation
We shortlisted 100 high value prospects and gave them a personalised experience - from in-depth persona-driven microstrategy reports to bite-sized infographics. Customised landing pages that housed everything prospects needed to know about how HireRight can help turn around business outcomes all in one place. Including sales enablement kits for ABM campaign onboarding to deck templates, for a successful sales and marketing roll-out.